Atelier Purcell

Alexander Purcell has always been fascinated with creating a juxtaposition of the dual and somewhat opposing disciplines of innovative technology and hand craftsmanship. So, a decade after founding his interior architecture and industrial design practice, he created the Atelier Purcell collection of furniture, lighting and textiles in 2019. With the ideology of ‘Tradition Redefined’ rooted at the core of the brand, Atelier Purcell aims to create heirlooms for the future.

The Atelier Purcell collection is synonymous with luxury, featuring beautiful material pairings—solid brass and eucalyptus, stainless steel and oak, bronze and marble — processes both digital and analog. “The ability to refine and rapidly iterate design ideas brings a playfulness to creating furniture—the constraints of architectural construction don’t apply” notes Purcell.